Branding an immersive, interactive and inclusive self-leadership programme for young people.
THE CHALLENGE
The Boost programme is grounded in how we interact with each other on a very human level, focussing on self-respect and respect for each other, no matter what your background or circumstances. At the heart of the programme’s concept is care, inclusivity, flexibility and a commitment to reducing community harm. It builds on the Constabulary’s own Supportive Leadership and Wellbeing programme.
Our creative challenge was to take what was presented as high-level behavioral research and theoretical principles and visually package it in a way that “speaks” to a younger, visually intelligent audience. The programme needed to be a fun, immersive experience and feel like a ‘hi-jack of daily school life’. It needed to engage both year seven pupils, who are just setting out on their journey, as well as sixth form participants who would be largely delivering the programme.
Application
Core brand Illustration Animation Banners Workshop Printed Literature
Rebranding a business with a 20+ year heritage is a balancing act: an evolution, rather than a fresh start.
Driven by a need to compete with national chains, attract a younger audience, and reposition Perry Bishop for the next decade, the project demanded a clear, customer-focused proposition and a fresh new look and feel.
We began with an in-depth discovery phase – gathering and analysing client and stakeholder feedback about the brand’s current image and market perception. As well as helping to ensure engagement and vital buy-in from the team, discovery enables us to establish what’s working, and what’s not.
The valuable insight gained from this initial phase helped us unite Perry Bishop behind the idea of a core story: one of support, reassurance and proven results. A story that takes the legacy of an established business and presents it in a brand-new way. Homes are where families grow, and life stories unfold – and therefore property is about life: an emotional journey that requires a trusted guide.
While other agents focus on property, Perry Bishop would focus on people.
WHAT WE DELIVERED
Core deliverables include brand assets, illustrative icons and animations. For all branding projects, where possible, we design with an in-house team in mind. We delivered a complete set of branded templates and a supporting brand guidelines.
As the project evolved, we collaborated with a wider design team to deliver:
Working with Chris Boulton Photography we also art-directed photography to capture these monumental events as well as working to deliver a strong set of marketing images, designed to inspire. Website delivered by www.candhcollective.com.
We really appreciate L&F’s help in creating and establishing the brand for the Boost programme. The programme continues to go from strength to strength. To date over 2,000 students have taken part in the programme across eight different schools.
Caroline Edie-Treloar
Head of Boost Prevention Programmes Gloucestershire Constabulary
