Logos and marks

Logos are fundamental to a broader brand identity but its important to make this distinction.

Too often logo and brand are considered the same thing, they are not. L&F take time to consider a broader brand approach, to see where a logo fits within a wider suite of communications.

We look at what it needs to portray and how it can support imagery, illustration, typography and further graphic elements. How can a logo have longevity? Does it need to be the hero or play the supporting role?

For the purpose of this page we have focused on logos that we feel hold up in their own right, in isolation, to be celebreated and represented in their purest form, black and white.