Providing clarity, consistency and structure to a leading arts organisation.
THE CLIENT
For over 30 years, Activate have been promoting, supporting and producing some of the most exciting events in the UK. Their aim is to break down barriers and reach the widest possible audiences, support artists, whilst celebrating our natural landscape and sense of place.
THE CHALLENGE
Over 30 years the organization has grown exponentially. Their offering has ebbed and flowed and is largely dictated by national and local authority funding. They are a charitable organisation. Because of this, the brand as a whole, and subsequent printed and digital communications became disjointed and inconsistent. Both internally and externally it was hard to understand the company structure, vision, mission and values. It was time for a top to bottom review and brand refresh.
This complex rebrand involved many stages and various communication specialists. Initially it was important to achieve ultimate buy-in from all stakeholders. We carried out extensive research and challenged senior management to think about what Activate means to them and the wider audience. This work resulted in a messaging platform, providing clarity and confidence. With a clear platform in place, we were then able to look at the visual and apply consistent stylings across all offerings enabling the organization to look more like a connected brand family, with a clear parent. The organization could now move forward with a shared vision:
WHAT WE DELIVERED
No stone was left unturned and over a 12 month period every part of the organization was given its own look, tone of voice and messaging. Activate has a broad calendar of events and a covid pandemic really disrupted this, whilst raising the profile of their artistic/charitable support.
Their signature event, a free outdoor arts festival (Inside Out Dorset) really provided a platform to launch the new brand to the full.
→ brand identities → brand guidelines → iconography → banners → brochure → festival literature (Inside Out Dorset) → advertising → website → e-newsletter
Sparking possibility
In everything we do, we have just two rules. Anything’s possible. And everyone’s invited.
Lost and Found Creative surpass all expectations of working with a design company, that’s because they go above and beyond to ensure our brand is represented properly in all areas of our work. The team understand our working style and throughout a big rebranding kept us on track with finding the right way to articulate our vision and mission across all our marketing assets. It’s a pleasure to work with Andy and his team, they just ‘get’ how design should be and no job is too big or too small for them.
